Cookies are small files containing characters that are sent to your computer and stored in the browser when a user visits a website. Upon returning to the website, the cookies allow for this to be recognized and the browser sends these files back to the website. Cookies may store user preference information that allow for personalized content to be shown.
Cookies that are set by us, the website owner, are called “first party cookies”. These cookies and the information they store can only be read by us. Examples of first party cookies would be Session Cookies, Essential Cookies and Analytics cookies that are set by us on the website to remember your preferences and to ensure the smooth functioning of the website.
Cookies that our marketing and advertising partners set are not owned by us and are known as “third party cookies”. These third party cookies can and do store non-personally identifiable information that can be read by the entities setting the cookies. Third party cookies typically work to recognize your computer while visiting the specific website they are set on (in our case www.alayacare.com, www.alayacare.com/en-au/) and also when you visit certain other websites. Third party cookies are most commonly set by specialist marketing or analytics organizations.
The cookies used do not collect any personal information such as your name, email address, postal address or telephone number. The types of cookies that we use include the following:
Essential cookies - These cookies serve a functional purpose and are necessary to enable you to move around the website and use its features.
Analytics cookies - These cookies are used to examine visitor behavior like browsing patterns and page interactions. They aid in improving and personalizing the user website experience.
Advertising cookies – These cookies are used to better understand what the user is interested in and the effectiveness of our marketing campaigns. Our display advertising partner then enables us to present you with retargeting advertising on other sites based on your previous interaction with AlayaCare. Our third-party related vendors, and third-party ad servers may use first-party and third-party cookies to track the performance of advertisements, and to collect aggregate data on past visits to our websites, browsing and cross device behavior.
Social networking cookies - These cookies are used to enable sharing content that you find interesting on our pages through third party social networking and other websites. These cookies may also be used for advertising purposes.
If cookies are necessary for the use of the Website (functionality), prior consent is not required. Those session cookies will expire after you have left the homepage. Persistent cookies and third-party cookies may require your prior consent to track your choices you made on the website and your preferences. Your consent is declared through continuing to use our website.